Giem Siap
During the conference today, the partner was speaking of branding. He said: When u think of Microsoft, what do u think of? .... When u think of Apple, what do u think of? ... When u think of Ernst & Young, what do u think of? The first answer that came was "giem siep" or miser.
YES! That's precisely what is in EVERYONE's mind. For example, they hired a coach to bring us to KL for the conference. Of course no one took the coach n everyone took the plane instead. Then they made us share room in the hotel. Guess what? It's king sized bed lor!! Share with my colleague... N the hotel said EY booked females on king sized bed n reserved twin beds for males cos males cannot sleep together. Is that sexist or what??? N the internet is like 5 ringgits per day. Seriously, what's 5 ringgits compared to the hotel room charge? Yet, they cannot just absorb that money but made us pay for it instead. Shows a lot about the company.......
If u say u're market leader, then please START acting like one! Otherwise, stop bluffing yourself n the people that EY is market leader!!!
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